That’s just one part of the war, especially in today’s world. Number two, however, is the more difficult part—learning how to move those first time visitors into paying customers, advocates, ticket buyers and frequent visitors. More commonly referred to as “conversion,” this process can often be complicated. This process can be one of the last steps, and one of the most critical steps, in measuring an internet commerce or information enterprise. With the right systems to aid your business practices you’ll have more time and resources to dedicate to creating a plan of action that increase your conversion rates and maintain those nice profit margins.
Table of Contents
1. Make Your Website User-Friendly To Attract More Visitors
A culture that takes care of customers is a value that every company should promote, and it begins with a great user experience on a website. Here is a few approaches you can work toward your goal:
- Responsive design: Make sure your website is mobile responsive. Considering that more than half of all users visit the website for the first time on a mobile device, a mobile responsive design is no longer a nice to have, but a must-have.
- Fast loading speed: Slow websites turn away potential customers. Optimize images, use MD caching and use a CDN to get your website to load faster.
- Clear Navigation: You want visitors to know where to go and what they need to do while navigating your site. Use descriptive page titles, make it easy for users to navigate and develop a clear hierarchy and layout.
Understanding these things, you are purposely crafting a mission for visitors to learn more about and spend more time discovering and increasing the possibility of converting.
2. Create Compelling Content
Content plays a crucial role in attracting visitors, and then converting them into paying customers. Developing valuable, relevant content that relates to the audience you want to attract will get their attention and make them want to stick around long enough to help you turn them into paying customers. This helps establish trust in your website and brand. Here are a few things to develop your message to your ideal audience:
- Know Your Audience: Ensure that what you write serves the needs and interests of their specific target audience. Express your content in use of tone and style of comparable language they are used to seeing and hearing.
- Visuals: Use images, videos, and infographics for added engagement while also breaking up the content in an easily digestible manner.
- Include Clear Calls-to-Action (CTAs) – Includes clear CTAs in each piece of content so that the visitor understands the next step, whether it is a newsletter signup, downloading a resource, or a purchase.
3. Leverage Social Proof
Social proof is one of the most powerful techniques to turn your visitors into paying customers. Listening to your past customers via reviews gives your future customers a better sense of trust in your ability to convert them into paying customers. These are just a few of the many creative ways you can use social proof to your advantage:
- Customer Testimonials: Include testimonials from happy customers to your website. Zero in on actual, specific, real-world benefits in their community and outcomes that have taken place.
- Case Studies: Share and discuss detailed case studies that outline how customers were able to be successful with your product or service.
- User-Generated Content: Ask customers to share their experience on social media and feed that content to your website.
Adding social proof to your website can help you build some degree of trust and credibility from your website visitors. This can help convert some of those visitors into paying customers.
4. Offer Incentives
Incentives are a good way to entice people to visit your site and convert them into paying customers. Below are some of the best options to consider:
- Discounts and Promotions: Limited-time discounts or the unique promotion will create a sense of urgency.
- Free Trials: Allow visitors to trial your product or service free of charge, before committing to the purchase and becoming paying customers.
- Loyalty Programs: A loyalty program will reward repeat visits from your customers through unique perks or discounts.
5. Follow Up with Leads
The initial follow-up is vital, in order to take the just-lookers and convert them to paying customers. Most of the visitors you attract, any will, won’t become paying customers on their first visit. When you follow up at the right time, when visitors are the most open to contact, you can bring them a second time and execute the most important sale. Here are some great ideas for effective follow-up:
- Email Marketing: With email marketing, you have the opportunity to build that relationship with potential customers, and help them remember your company or products or offers. Email is an easy way to quickly send someone a personalized message, with or without an offer/ valuable information.
- Retargeting Ads: Retargeting ads are a way to reach visitors who interacted with your products or service(s), while doing it in an inexpensive way.
- Live Chat Support: Another idea is providing live chat support. Offering answers about questions or concerns visitors may have, can help aide in the decision-making process of purchasing.
Wrap Up
Encouraging visitors to your website to become paying customers does not happen by chance. A solid plan should involve consideration for how users feel, great content, social proof, clear incentives and follow up actions. Using these types of strategies can help improve your conversion rate and grow your business faster. At VA Talks we are passionate about helping businesses just like yours create amazing audio and visual experiences that resonate with your audience, increase brand awareness and conversion. We can support you with everything from website design and content development to lead nurturing and customer service.
